A SITE IN A TWEET! by KAMCHATKA for Kamchatka

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A SITE IN A TWEET!

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Promo & PR, Case study
Market Argentina
Agency KAMCHATKA
Art Director Luciano Mourino
Copywriter Nacho Acosta
Designer Pablo Etchebest
Released October 2010

Credits & Description

Category: Best Use of Social Media Marketing
Advertiser: KAMCHATKA
Product/Service: ADVERTISING SERVICES
Agency: KAMCHATKA
Date of First Appearance: Oct 20 2010
Entrant Company: KAMCHATKA, Buenos Aires, ARGENTINA
Entry URL: http://www.kamchat-k.com/index_en.php
Chief Creative Officer: Nacho Acosta (Kamchatka)
Creative Director: Luciano Mouriño (Kamchatka)
Copywriter: Nacho Acosta (Kamchatka)
Art Director: Luciano Mouriño (Kamchatka)
Designer: Pablo Etchebest (Kamchatka)
Translator: Fiona Blanchard (Kamchatka)
Client Services: Eric Caamaño (Kamchatka)
IT Operations: Juan Falcón (Kamchatka)
Media placement: Digital - www.thefwa.com - 20th October

Insights, Strategy & the Idea
1- We were looking for a new corporate site that would reflect the attributes of creativity and innovation the agency has,
2- We were looking for brand awareness within prospects, the advertising industry and specialized media,
3- The "New Twitter" launch was generating a lot of expectations within users, advertisers and the media community.

Creative Execution
We decided to build our complete site using twitter and leveraging "The new Twitter" enhancements.

Results and Effectiveness
Site visits increased by over 1000%. There were thousands of retweets and mentions in blogs. The news spread over 20 countries and had prestigious international media coverage like Adweek, Design Taxi and Agency Future among others. The media coverage attracted the interest of prospects like Pepsico and Groupon. The impact of the idea allowed us to register the case in several advertising festivals, earned many important awards and pushing brand awareness within the advertising community.