City Of Aarhus Promo, Case study BASKET WASTE BIN by Envision

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Industry Public awareness
Media Promo & PR, Case study
Market Denmark
Agency Envision
Art Director Mads Enggaard
Copywriter Peter Boe
Released August 2010

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: CITY OF AARHUS
Product/Service: KEEP THE CITY CLEAN
Date of First Appearance: Aug 16 2010
Entrant Company: ENVISION, Aarhus, DENMARK
Copywriter: Peter Boe (ENVISION)
Art Director: Mads Enggaard (ENVISION)
Media placement: Public waste bin - Street in Aarhus, Denmark - August 16 2010

Insights, Strategy & the Idea
Objective: Keep the city of Aarhus clean.

Target audience: Young citizens, aged 15-25

Insight: Keeping the city clean is all about not missing the public waste bins...

Relevance to client and target audience: Media owned by client. Target audience addressed in a surprising and humorous way in the streets of Aarhus. This is where the litter problem is and where it should be solved.

Creative Execution
Solution: Add basketball net to waste bin and thus communicate: See me, use me – and don't miss.

Results and Effectiveness
Results: No results reported – so we don't really know :o(