ICICLES by Kaspen/Jung von Matt Prague for Kooperativa Poistovna, Vienna Insurance Group

ICICLES

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Industry Insurance
Media Promo & PR, Case study
Market Czech Republic
Agency Kaspen/Jung von Matt Prague
Creative Director Lester Tullett
Copywriter Milos Koci
Editor Lubos Rezabek
Released January 2010

Credits & Description

Category: Financial Products & Services
Advertiser: KOOPERATIVA/VIENNA INSURANCE GROUP
Product/Service: CASUALTY INSURANCE
Agency: KASPEN/JUNG von MATT
Date of First Appearance: Jan 31 2010 12:00AM
Entrant Company: KASPEN/JUNG von MATT, Prague, CZECH REPUBLIC
Creative Director: Lester Tullett (Kaspen/Jung von Matt)
Copywriter: Milos Koci (Kaspen/Jung von Matt)
Account Manager: Jana Cesankova (Kaspen/Jung von Matt)
Agency Producer: Ales Janouch (Kaspen/Jung von Matt)
Editor: Lubos Rezabek (Kaspen/Jung von Matt)
Media placement: Real Icicles - Streets of Prague - 31.01.2010

Results and Effectiveness
We have no measured business data available yet.

Creative Execution
We dramatised the need for the product with a very specific, seasonal threat--a falling icicle-- that we used as a carrier of the message. We created real icicles with a simple headline/logo ad inside and placed the icicles on the sidewalk underneath the overhanging roofs, always close to a Kooperative branch.

Insights, Strategy & the Idea
Our objective was to increase the sales of the injury cover product with a limited budget.