Kotex Promo, Case study STUFF GIRLS SAY: BREAKING TABOOS IN CHINA by Mindshare Beijing

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STUFF GIRLS SAY: BREAKING TABOOS IN CHINA

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Industry Feminine Hygiene
Media Promo & PR, Case study
Market China
Agency Mindshare Beijing
Creative Director Pt Black
Released April 2013

Credits & Description

Advertiser: KIMBERLY CLARK
Agency: MINDSHARE CHINA
Category: Fast Moving Consumer Goods
Advertising campaign: STUFF GIRLS SAY: BREAKING TABOOS IN CHINA
Client Director: Jeni Walters (Thoughtful Media)
Invention Director: Kenneth Cheung (Mindshare)
Creative Director: Pt Black (Thoughtful Media)
Senior Vice President: Terry Horsman (Thoughtful Media)
Head Of Invention: Chungaiz Khan Mumtaz (Mindshare)
Client Leader: May Lam (Mindshare)