Laika Animation Studio Promo, Case study LAIKA LABORATORY by DDB Bogota

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Industry Consumer & Public services, Advertising & Communication
Media Promo & PR, Case study
Market Colombia
Agency DDB Bogota
Creative Director Juan Carlos Espitia, Alfonso Diaz, Juan Carlos Palma
Art Director José Davis Mendoza
Copywriter Mauricio Rocha -Creative Vp
Released January 2010

Credits & Description

Category: Best Use of Branded Content
Advertiser: LAIKA STUDIO
Product/Service: SOUND STUDIO
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: DDB COLOMBIA, Bogotá, COLOMBIA
Entry URL:
Creative Vice President: Maria Teresa Fernandez (DDB Colombia)
General Creative Director: Mauricio Rocha (DDB Colombia)
General Creative Director: Juan Pablo Navas (DDB Colombia)
Creative Director: Juan Carlos Palma (DDB Colombia)
Creative Director: Juan Carlos Espitia (DDB Colombia)
Copywriter: Mauricio Rocha (DDB Colombia)
Art Director: Jose Mendoza (DDB Colombia)
Media placement: - World Wide Web - 01/02/10
Media placement: Virals - World Wide Web - 01/02/10

Results and Effectiveness
- The campaign cost nothing. - Everyone's work was for free - Not everyone got to know Laika but two months after the campaign we registered 125 new production orders. - Clients from 6 countries other than Colombia. - Turnover grew 68%.

Creative Execution
Creative Strategic Solution: Do whatever the hell we wanted. 2 creatives, 60 minutes to think, 30 ideas, 2 days to produce, 30 days to broadcast through virals and website:

Insights, Strategy & the Idea
The Challenge: Get to know a little sound studio called Laika. Target Audience: Every single person in the world related to the advertising field. Brief: There is no brief, there is not marketing research, there is no budget.