WINDOWS MEDIA PLAYER MUSIC VISUALIZER by Designblue Philippines, Y&R Philippines for Land-Rover

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WINDOWS MEDIA PLAYER MUSIC VISUALIZER

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Industry Cars, SUV & Four Wheel Drive
Media Promo & PR, Case study
Market Philippines
Agency Designblue Philippines
Agency Y&R Philippines
Executive Creative Director Badong Abesamis, Edward Ong
Creative Director Jenny Nadong
Art Director Grace Benesa
Released April 2011

Credits & Description

Category: Best Use of Audio
Advertiser: LAND ROVER
Product/Service: FREELANDER 2
Agency: Y&R PHILIPPINES
Agency: DESIGNBLUE PHILIPPINES
Agency: Y&R EUROPE
Date of First Appearance: Apr 21 2011
Entrant Company: Y&R PHILIPPINES, Manila, THE PHILIPPINES
Chief Creative Officer: Marcus Rebeschini (Y&R)
Chief Creative Officer: Nils Andersson (Y&R)
Executive Creative Director: Badong Abesamis (Y&R)
Global Integrated Creative Director: Graham Lang (Y&R)
Creative Director: Jenny Nadong (Y&R)
Art Director: Grace Benesa (Y&R)
Digital Producer: Mojo
Interactive Manager: Art Sta. Ana (Wunderman)
Executive Creative Director: Edward Ong (Y&R)
Media placement: Music Visualizer - Land Rover Sites - April 21, 2011

Insights, Strategy & the Idea
It has increasingly been difficult to reach the consumer via traditional channels to tell him about the FREELANDER 2'sTerrain Response Technology. Among a number of difficulties, brochure off-take has been low and sales appointments have been sparse.

Creative Execution
A strategy was put together to reach the consumer via something he accesses everyday: music. A music visualizer was created--play any song, it produces peaks and valleys the FREELANDER can easily drive on, demonstrating the car's superior grip whatever the surface. The visualizer as an element of music was reengineered to dramatize this.

Results and Effectiveness
Released in the last 1 1/2 weeks, the LAND ROVER Windows Media Player Music Visualizer has been down loaded hundreds of times.