TRAFFIC LIGHTS for LITTLE JOHN BIKES

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TRAFFIC LIGHTS

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Industry Retail, Distribution & Rental companies
Media Promo & PR, Case study
Market Germany
Released April 2010

Credits & Description

Category: Retail and E-Commerce, including Restaurants
Advertiser: LITTLE JOHN BIKES
Product/Service: BIKE STORE
Agency: MOTOR KOMMUNIKATION
Date of First Appearance: Apr 8 2010 12:00AM
Entrant Company: MOTOR KOMMUNIKATION, Berlin, GERMANY
Owner: Frederik Hofmann (MOTOR Kommunikation)
Owner: Jens Daum (MOTOR Kommunikation)
Media placement: Ambient - Traffic light - 08/04/2010

Results and Effectiveness
Due to the fact that the installation started on April 8th 2010 only there unfortunately were no results available at the time of submission.

Creative Execution
We chose an unusual and attention grabbing vehicle to reach our target group right on the spot: The traffic lights themselves. The traffic lights for the bike lane are marked by a blue sign with the outline of a traditional touring bicycle in white on it. Right below that we find the three lights in red, yellow, and green. On these three lights we mounted three white stickers each one displaying the outline of a different bicycle type. A sign explained the idea: All types. All colours. All that at Little John Bikes. Just 50 metres from here.

Insights, Strategy & the Idea
Little John Bikes is a German nationwide bicycle retailer. The Berlin Mitte store is located close to the corner of one of the main central crossroads. Here not only the cars have their own traffic lights, but also the bikes have their very own traffic light system. Just 50 metres off the store we wanted to get the full attention of our target group. Wanting them to know that Little John Bikes is always close – with premium products and supreme service.