Loducca Promo, Case study TWITTV by Loducca

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Promo & PR, Case study
Market Brazil
Agency Loducca
Creative Director Pedro Guerra, Jose Augusto Guga Ketzer, Marco Aurelio Monteiro
Art Director Cassio Moron
Copywriter Raphael Franzini
Released March 2011

Credits & Description

Category: Corporate Image & Information
Advertiser: LODUCCA
Product/Service: CORPORATE
Date of First Appearance: Mar 15 2011
Entrant Company: LODUCCA, Sao Paulo, BRAZIL
Entry URL: http://trendingtopicstv.com/awards
Creative Director: Guga Ketzer (Loducca)
Creative Director: Cassio Moron (Loducca)
Creative Director: Pedro Guerra (Loducca)
Creative Director: Marco Monteiro (Loducca)
Art Director: Cassio Moron (Loducca)
Copywriter: Raphael Franzini (Loducca)
Account Director: Wilson Negrini (Loducca)
Web Developer: Raphael Franzini (Loducca)
Media placement: Web - Web - 15 March 2011

Insights, Strategy & the Idea
In most occasions people talk about what they see on TV. So why not create a different kind of TV? A TV to do the opposite and broadcast what people is most commenting on.

Creative Execution
We took advantage of the enormous amount of user-generated content on Twitter and YouTube and created TwitTV.

TwitTV's programming is controlled in real time by the trending topics on Twitter. Each topic is matched with a YouTube video and presented in a sequence as a regular TV.

So we use the Twitter trends to be our TV’s programming director, and YouTube as our content provider.

The website address is: http://www.trendingtopicstv.com/

Results and Effectiveness
Our TV became a reference to the Internet community as the place to be when you want to know why a topic became so popular on Twitter.

The concept of this project is fresh and this brought to us the kind of attention we wanted.