ALWAYS ON THE GO by E-DOLOGIC for Mazda

Adsarchive » Promo , Case study » Mazda » ALWAYS ON THE GO

ALWAYS ON THE GO

Pin to Collection
Add a note
Industry Cars
Media Promo & PR, Case study
Market Israel
Agency E-DOLOGIC
Art Director Becor Bartur
Copywriter Shay Zer Aviv
Designer Eran Yamer
Released December 2009

Credits & Description

Category: Best Use of Online Advertising
Advertiser: DELEK MOTORS
Product/Service: MAZDA 2
Agency: E-DOLOGIC
Date of First Appearance: Dec 28 2009 12:00AM
Entrant Company: E-DOLOGIC, Ramat Gan, ISRAEL
Entry URL: http://site.e-dologic.co.il/cannes/mazda/
Chief Interaction Officer: Enon Landenberg (e-dologic)
Chief Executive Officer: Aviram Ganot (e-dologic)
Creative Manager: Dudu Dahan (e-dologic)
Supervisor: Orly Arzti (e-dologic)
Client Manager: Doron Lowenstein (e-dologic)
Art Director: Becor Bartur (e-dologic)
Designer: Eran Yamer (e-dologic)
Copywriter: Shay Zer Aviv (e-dologic)
Media placement: Website Video Content - Www.ynet.co.il - 1 Feb 2010

Results and Effectiveness
-Frequent visibility by millions of users on major websites. -A creative media solution liked and noticed by users. -Demonstrated Mazda 2's essence – "Always on the go"

Creative Execution
We turned the familiar video player into a fresh and innovative promotional tool. The Mazda 2 icon replaced the progress bar scroll button and at the end of the video we had the car enter the frame.

Insights, Strategy & the Idea
The Challenge: Demonstrating Mazda 2's essence – "Always on the go" Our target audience was adults between 25 to 35. Since the usage of video content online is rising, we decided to take on the challenge and purchase sponsorship of various video players on major Israeli sites.