Mazda Promo, Case study REAREND by Y&R San Juan

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Industry Cars
Media Promo & PR, Case study
Market Puerto Rico
Agency Y&R San Juan
Art Director Arleen Mulero, Hector Bermudez
Released September 2009

Credits & Description

Category: Best Use of Magazines
Advertiser: PLAZA MOTORS
Product/Service: MAZDA 5
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: Y&R PUERTO RICO, Guaynabo, PUERTO RICO
Executive Vice President/Creative Director: Sylvia Soler (Y&R Puerto Rico)
Art Director: Arleen Mulero (Y&R Puerto Rico)
Art Director: Hector Bermudez (Y&R Puerto Rico)
Associate Creative Director/Copywriter: Vanessa Fernandez (Y&R Puerto Rico)
Media placement: Magazine - 3 Spots - Zone Sports - 01/09/2009

Results and Effectiveness
Our concept wat to let the public literally see what we mean by the claim 'Fits six of these' in an unexpected way. The fact that the gutter runs vertically in the middle, creating symmetrical spaces that tend to become convex when opened, serves to illustrate what the vehicle accomodates, six rear ends.

Creative Execution
To take advantage of the physical charasteristics of the specific medium (magazine).

Insights, Strategy & the Idea
To create a magazine ad to highlight the vehicle's passenger capacity, which is unique in its price range.