WELCOME TO STERLING COOPER by McCann New York for McCann Erickson

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WELCOME TO STERLING COOPER

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Promo & PR, Case study
Market United States
Agency McCann New York
Editor Jamie Connors
Released November 2009

Credits & Description

Category: Corporate Information
Advertiser: McCANN ERICKSON
Product/Service: SELF PROMOTION
Agency: McCANN ERICKSON NEW YORK
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: McCANN ERICKSON NEW YORK, USA
Chief Creative Officer: Joyce King Thomas (McCann Erickson)
Executive Vice President/Group Creative Director: Craig Markus (McCann Erickson)
Vice President/Associate Creative Director/Art Director: Tracey Smith (McCann Erickson)
Vice President/Associate Creative Director/Copywriter: Jillian Goger (McCann Erickson)
Editor: Jamie Connors (McCann Erickson)
Senior Project Manager: Jennifer Leone (McCann Erickson)
Media placement: Print Ad - Adweek - December 2009
Media placement: Video - Online - December 2009

Results and Effectiveness
The buzz was immediate. Trades, blogs, tweets, the New York Times, Adweek all confirmed what we already knew. If you poke fun at our giant, traditional agency, we’ll fire back in a very non-traditional way.

Creative Execution
The solution? An ad in Adweek and online content that welcomes Sterling Cooper to our little advertising agency with open arms. After all, what’s the point of guest starring on a Golden Globe winning TV series if you can’t take advantage of it?

Insights, Strategy & the Idea
On the season finale of AMC’s Mad Men, Sterling Cooper learns it’s going to be sold to McCann Erickson. While this was bad news for the characters on the show, we at McCann saw it as an opportunity to create some buzz. Our target? Everyone in the industry who watches Mad Men. Which is everyone.