COBBELSTONE PAVEMENT by Jung Von Matt/Limmat Zurich for Mercedes-Benz

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COBBELSTONE PAVEMENT

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Industry Cars
Media Promo & PR, Case study
Market Switzerland
Agency Jung Von Matt/Limmat Zurich
Executive Creative Director Alexander Jaggy
Creative Director Michael Rottmann
Art Director Inken Rohweder
Copywriter Alexander Holtz
Account Supervisor Thomas Hinderling
Released November 2009

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: MERCEDES-BENZ SCHWEIZ
Product/Service: AIRMATIC SUSPENSION SYSTEM
Agency: JUNG von MATT/LIMMAT
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: JUNG von MATT/LIMMAT, Zürich, SWITZERLAND
Executive Creative Director: Alexander Jaggy (Jung von Matt/ Limmat)
Creative Director: Michael Rottmann (Jung von Matt/ Limmat)
Copywriter: Alexander Holtz (Jung von Matt/ Limmat)
Art Director: Inken Rohweder (Jung von Matt/ Limmat)
Art Buyer: Ilonka Galliard (Jung von Matt/ Limmat)
Account Supervisor: Thomas Hinderling (Jung von Matt/ Limmat)
Account Executive: Angela van der Sman (Jung von Matt/ Limmat)
Media placement: Guerillia - Street In Zürich - 01.12.2009

Results and Effectiveness
In collaboration with regional dealers, the use of Airmatic was promoted on an ongoing basis.

Creative Execution
A floor sticker that looks like a cobblestone and simulates a cushioned ride when applied to an even road surface directly after real cobblestones.

Insights, Strategy & the Idea
Persuasively highlight the benefit of the Mercedes-Benz Airmatic air suspension system. The target audience comprised motorists of other car brands, and the objective was to arrange for them to use Airmatic, when travelling in their car. Insight: Thanks to Airmatic, Mercedes travels over any road surface smoothly suspended.