Miami Ad School/espm Promo, Case study BATTLEFOLIO by Ogilvy Sao Paulo

BATTLEFOLIO

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Industry Education, Advertising agencies, Business equipment & services
Media Promo & PR, Case study
Market Brazil
Agency Ogilvy Sao Paulo
Art Director Bernardo Correa, Marcelo Bruzzesi, Douglas Kozonoe
Copywriter Pedro Henrique Fernandes, Eduardo Marques Porto
Released November 2010

Credits & Description

Category: Commercial Public Services incl. Healthcare & Medical
Advertiser: MIAMI AD SCHOOL/ESPM
Product/Service: ADVERTISING SCHOOL
Agency: OGILVY BRASIL
Date of First Appearance: Nov 20 2010
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL
Entry URL: http://www.shakemelikeascroll.com/battlefolio
Vice President/Executive Creative Director: Anselmo Ramos (Ogivy)
Creative Director: Eduardo Marques (Ogivy)
Art Director: Douglas Kozonoe (Dogura) (Ogivy)
Art Director: Bernardo Correa (Ogivy)
Art Director: Marcelo Bruzzesi (Ogivy)
Copywriter: Eduardo Marques (Ogivy)
Copywriter: Pedro Fernandes (Ogivy)
Account: Marcela Caruso (Ogivy)
Motion Design: Rubens Angelo (Ogivy)
Motion Design: Thiago Bancaro (Ogivy)
Programmer: Farley Milano (Ogivy)
Programmer: Emerson Silva (Ogivy)
Programmer: Juliana Lima (Ogivy)
Media placement: Website - Web - November 2010

Insights, Strategy & the Idea
Which student wouldn´t want to show their work and, at the same time, fight for a job? To answer this question, Miami Ad School created a space for them, the ultimate testing ground for young advertising talent.

Creative Execution
Battlefolio is an online platform in which young creatives have the opportunity to fight for their dream job. At battlefolio.com students put their work up against each other´s for a shot in a major advertising agency. The vote is public, so any student or professional could participate voting or sharing their candidate´s portfolios

Results and Effectiveness
The site received more than 255000 pageviews with 13,000 students participating from all over Brazil and 5 different countries. A unique and democratic opportunity was created, allowing young talents to show their work while getting a real taste of what the advertising industry is all about.