HOT BEVERAGE by DDB Bogota for MINISTERIO DE LA PROTECCIÓN SOCIAL

HOT BEVERAGE

Pin to Collection
Add a note
Industry Political/Religious/Trade Organizations
Media Promo & PR, Case study
Market Colombia
Agency DDB Bogota
Creative Director Juan Carlos Espitia, Alfonso Diaz, Juan Carlos Palma
Art Director David Moreno
Copywriter Omar Romero, Manuel Bordé
Released October 2009

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: MINISTERIO DE LA PROTECCIÓN SOCIAL
Product/Service: SWINE FLU PREVENTION
Agency: DDB COLOMBIA
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: DDB COLOMBIA, Bogotá, COLOMBIA
Creative Vice President: Maria Teresa Fernandez (DDB Colombia)
General Creative Director: Mauricio Rocha (DDB Colombia)
General Creative Director: Juan Pablo Navas (DDB Colombia)
Creative Director: Juan Carlos Espitia (DDB Colombia)
Creative Director: Juan Carlos Palma (DDB Colombia)
Copywriter: Manuel Bordé (DDB Colombia)
Art Director: David Moreno (DDB Colombia)
Copywriter: Omar Romero (DDB Colombia)
Account Executive: Jorge Becerra (DDB Colombia)
Media placement: Cups - Coffee Shops, Cafeterias, Convenience Stores. - 01/11/2009

Results and Effectiveness
This action made part of a massive campaign done in Colombia which raised 500 million pesos in free press and raised the virus awareness from 20 to 80%.

Creative Execution
As part of an integrated campaign against AH1N1, we performed a specific action to inform Colombian people about one of its alarm symptoms, high fever. For this, we made coffee cups and gave them away to coffee shops, offices, convenience stores and cafeterias, that not only got hot with the liquid poured inside but also changed colour with high temperatures because of the thermal ink printed on them.

Insights, Strategy & the Idea
In Colombia the Pandemic Virus AH1N1 was a reality and people were uninformed about its alarm symptoms, one of them being fever of over 39 degrees.