Nike Promo, Case study NIKE TEAM SPORTS by R/GA New York

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Industry Sportswear, Athletic Footwear & Accessories
Media Promo & PR, Case study
Market United States
Agency R/GA New York
Creative Director Tara Greer, John White
Released June 2011

Credits & Description

Category: Other Consumer Products (including Durable Goods)
Advertiser: NIKE
Product/Service: NIKE
Agency: R/GA
Technology Team Lead/Solutions Architect: Ben Sosinski (R/GA)
Senior Flash Developer: Ben Zhou (R/GA)
Flash Developer: Brian Krebs (R/GA)
Lead Animator: Chad Yapyapan (R/GA)
Technical Director: Christian Rauh (R/GA)
Senior Product Developer/Technical Architect: Chuck Genco (R/GA)
CG/Motion Production Manager: Gerta Xhelo (R/GA)
Flash Developer: Hector Larios (R/GA)
Director Of Analytics: Heidi Miller (R/GA)
Senior Interaction Designer: Imran Sobh (R/GA)
Creative Director: John White (R/GA)
Creative Director/Digital Studio: Kirill Yeretsky (R/GA)
Flash Developer: Kyle Aurand (R/GA)
Executive Creative Director and CG/Motion Supervisor: Mark Voelpel (R/GA)
Tech Team Lead Release Manager: Nauman Hafiz (R/Ga)
Senior Visual Designer: Noelle Newbold (R/Ga)
Senior Open Standards Developer: Shane Dacosta (R/Ga)
Creative Director: Tara Greer (R/Ga)
Senior Flash Developer: Thaylin Burns (R/Ga)
Art Director (3D): Wing Luo (R/Ga)
Media placement: Website - Online - 1 June 2011

Insights, Strategy & the Idea
The colours a team takes to the field become legacy, and it’s big business for apparel companies. But for decades, coaches and uniform dealers toiled with an antiquated sales process involving catalogue binders and limited choices. Nike asked us to bring the uniform customization process to 21st-century digital.

Creative Execution
Nike Team Sports is a platform that gives coaches, team members, and dealers an intuitive, dynamic experience where they can easily design, customise, share, and interact. The customisation builder lets any team create the perfect uniform for game day. After designing a uniform, stakeholders can weigh in on the design in the Team Space feature. Dealers can package design choices as a pdf to share with coaches and team members for review as well.

Results and Effectiveness
With Team Sports, creating the perfect team uniform is as simple visiting the site. Team Sports has transformed the industry in the process, making the design process dynamic, social, and shareable.