Nutricia Promo, Case study BABY CONNECTION by Duval Guillaume Modem Antwerp

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BABY CONNECTION

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Industry Baby Food
Media Promo & PR, Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Geoffrey Hantson, Lansen Walraet
Art Director Jeroen Govaert, Lansen Walraet
Released April 2011

Credits & Description

Category: Best Use of Mobile Devices
Advertiser: NUTRICIA
Product/Service: BABY FOOD
Agency: DUVAL GUILLAUME ANTWERP/MODEM
Date of First Appearance: Apr 10 2011
Entrant Company: DUVAL GUILLAUME ANTWERP/MODEM, BELGIUM
Creative Director: Geoffrey Hantson/Lansen Walraet (Duval Guillaume / Modem)
Art Director: Lansen Walraet (Duval Guillaume / Modem)
Art Director: Jeroen Govaert (Duval Guillaume / Modem)
Desinger: Christoph Boost (Duval Guillaume Antwerp/Modem)
Account Director: Julie Maris, Sophie Steyaert (Duval Guillaume Antwerp/Modem)
Development: Appstrakt (Appstrakt)
Media placement: Mobile - Iphone , Android - 10 April 2010

Insights, Strategy & the Idea
Baby food company NUTRICIA wanted to start supporting parents even before their baby was born.

Creative Execution
Baby connection. A unique dual screen iPhone application that supports pregnant moms by engaging dads-to-be. Baby Connection is best used as a couple. There’s a mom and a dad version. But what’s more, the two versions can not only detect each other, if you put both phones together they literally become one!

Results and Effectiveness
Baby connection was an instant hype!