Orbit Promo, Case study FRESH BREATH SNOW CANNONS by PKP BBDO Vienna

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Industry Chewing-Gum
Media Promo & PR, Case study
Market Austria
Agency PKP BBDO Vienna
Creative Director Christian Gosch
Art Director Karl Royer
Photographer Thomas Tatzl
Released December 2010

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: WRIGLEY
Product/Service: MINTS
Agency: PKP BBDO
Date of First Appearance: Dec 6 2010
Entrant Company: PKP BBDO, Vienna, AUSTRIA
Art Director: Karl Royer (PKP BBDO)
Creative Director: Christian Gosch (PKP BBDO)
Photographer: Thomas Tatzl (PKP BBDO)
Media placement: Snow Cannons - Schladming - 6.12.2010

Insights, Strategy & the Idea
The Objectives were to show the products benefits using snow cannons to produce fresh breath.
The target audience were skiers in Austrian ski areas.

Creative Execution
We used giant installations, displaying a face in profile, and cleverly positioned them in front of active snow cannons.

Results and Effectiveness
The installations were an instant motif of interest for photographers, intriguing many tourists becoming an attraction of their own. Following the success, further installations are planned in various ski locations outside of Austria.