URBAN INSPIRED GLASSES by Leo Burnett Frankfurt for Owl

Adsarchive » Promo , Case study » Owl » URBAN INSPIRED GLASSES

URBAN INSPIRED GLASSES

Pin to Collection
Add a note
Industry Prescription Eyewear
Media Promo & PR, Case study
Market Germany
Agency Leo Burnett Frankfurt
Creative Director Axel Tischer, Gen Sadakane
Photographer David Cuenca, Lina Gruen
Released January 2011

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: OWL OPTICS
Product/Service: GLASSES
Agency: LEO BURNETT FRANKFURT
Date of First Appearance: Feb 1 2011
Entrant Company: LEO BURNETT FRANKFURT, GERMANY
Chief Creative Officer: Andreas Pauli (Leo Burnett Frankfurt)
Creative Director: Gen Sadakane (Leo Burnett Frankfurt)
Creative Director: Axel Tischer (Leo Burnett Frankfurt)
Photographer: Lina Gruen
Photographer: David Cuenca (Gigant)
Project Manager: Candy Thedens (Leo Burnett Frankfurt)
Media placement: Guerillia Action - Berlin City - 01.02.2011

Insights, Strategy & the Idea
Situation:

OWL is a manufacturer of stylish glasses, based in Berlin. The challenge was to find an easy and budget friendly way to make the brand visible to urban fashion conscious people.

Creative Execution
Solution:

Hit the people where fashion is made: on the streets of the city. By putting a big nose to windows all over the city – and made these windows an inspiration and demonstration for the variety of designs of the OWL brand.

Results and Effectiveness
Result:

OWL is more than the name of a smart bird – the brand found a smart way of communicating to it’s target group. After the ambient action OWL got tons of requests via e-mail. Also the brands website, facebook and twitter traffic increased by more than 420%.