GOODIE BAG by VVL BBDO Brussels for Palm Brewery

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GOODIE BAG

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Industry Beers and Ciders
Media Promo & PR, Case study
Market Belgium
Agency VVL BBDO Brussels
Art Director Maarten Hofman
Copywriter Katrin Van Eycken
Released August 2009

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: PALM BREWERIES
Product/Service: BEER
Agency: VVL BBDO
Date of First Appearance: Aug 15 2009 12:00AM
Entrant Company: VVL BBDO, Brussels, BELGIUM
Creative Directors: Jan Dejonghe/Jan Baert (VVL BBDO)
Copywriter: Katrin van Eycken (VVL BBDO)
Art Director: Maarten Hofman (VVL BBDO)
Account Team: Valérie Bracke/Nathalie Rahbani/Gerda de Clippel (VVL BBDO)
Print Producer: Maarten Noël (VVL BBDO)
Media placement: Goediebag - POS/Evetns/PR - 01/07/2009

Results and Effectiveness
Talk of the town Hot item everyone wants to get

Creative Execution
Creating a 'trompe l'oeil' Channels : events - POS - relationships/PR

Insights, Strategy & the Idea
Objective : create rumor around the brand & create walking advertising media. Idea : Walking around with a 'crate' of beer to generate impact.