BALDY FATTY BORAT by Saatchi & Saatchi Jakarta for Panasonic

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BALDY FATTY BORAT

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Industry Electronic Devices & Home Appliances
Media Promo & PR, Case study
Market Indonesia
Agency Saatchi & Saatchi Jakarta
Executive Creative Director Juhi Kalia
Art Director Audy Sutama
Copywriter Panca Putera
Producer Annisa Mulyani, Tri Sudarno, M.iskak
Illustrator Steven D. Marryko, Rio S. Mattawang
Released August 2009

Credits & Description

Category: Other Consumer Products (including Durable Goods)
Advertiser: PANASONIC GOBEL INDONESIA
Product/Service: NOSE HAIR TRIMMER
Agency: PT PERWANAL SAATCHI & SAATCHI
Date of First Appearance: Aug 29 2009 12:00AM
Entrant Company: PT PERWANAL SAATCHI & SAATCHI , Jakarta, INDONESIA
Executive Creative Director: Juhi Kalia (Saatchi & Saatchi Indonesia)
Art Director: Audy Sutama (Saatchi & Saatchi Indonesia)
Copywriter: Panca Putera (Saatchi & Saatchi Indonesia)
Producer: Annisa Mulyani (Saatchi & Saatchi Indonesia)
Producer: M. Iskak (Saatchi & Saatchi Indonesia)
Producer: Tri Sudarno (Saatchi & Saatchi Indonesia)
Account: Dini D. Makmun (Saatchi & Saatchi Indonesia)
Account: Shanty Persada (Saatchi Lab)
Planning Director: Daniel B. Siswandi (Saatchi & Saatchi Indonesia)
Production House: Iwan Fauzi (PT. Henditama Electric)
Illustrator: Steven D. Marryko (DeadWolf Studio)
Illustrator: Rio S. Mattawang (DeadWolf Studio)
Retoucher: Rudy Harianto
Media placement: Billboard - Outdoor - 29 August 2009

Results and Effectiveness
The used of billboards around actual electric wires and poles have amusingly yet convincingly dramatise the need for the Panasonic nose hair trimmer's safety cutting system.

Creative Execution
We used billboards around actual electrical wires and poles to amusingly yet convincingly dramatise the need for the Panasonic nose hair trimmer's safety cutting system.

Insights, Strategy & the Idea
Afraid to trim sensitive nose hair. With thousands of sensory nerve fibres in the nostrils, trimming nose hair can be as risky as cutting live wires.