PEPSI WITH YOU, ALWAYS by OMD Santiago for Pepsi

Adsarchive » Promo , Case study » Pepsi » PEPSI WITH YOU, ALWAYS

PEPSI WITH YOU, ALWAYS

Pin to Collection
Add a note
Industry Soft Drinks
Media Promo & PR, Case study
Market Chile
Agency OMD Santiago
Released May 2010

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: PEPSICO
Product/Service: PEPSI
Date of First Appearance: May 24 2010
Entrant Company: OMD CHILE, Santiago, CHILE
Media Director: Marcela Villarroel (OMD)
Media Superviser: Verónica Avendaño (OMD)
Media Planner: Hans Prado (OMD)
Media placement: BTL - Fotocopiasgratis.cl - 05/24/2010

Insights, Strategy & the Idea
Pepsi's main objective is to generate a bond and nearness with young people in order to become a part of their lives and get to be their favourite soft drink.

STRATEGY

We must constantly be generating actions to strengthen the bond with young people, and College is one of the places where they spend most of the day. This is where they make friends and enjoy comradeships and togetherness, Pepsi's main attributes.

Creative Execution
We accessed two elements of essential and daily use for young people:

Their laptops and photocopies (which were handed out for free) where we placed simple and appropriate messages such as ….”Switch on, share, good taste, Pepsi” or “share, friends, smile, cool”…..

Results and Effectiveness
We managed to have almost 1000 students to be in daily contact with our brand in a playful, close and useful way for them, also generating a bond and a thankful attitude because of the actual help we rendered them by giving away free photocopies.