Phillips' Milk Of Magnesia Promo, Case study OFFICIAL SPONSOR OF EXITS by Ogilvy Sao Paulo

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Industry Milk
Media Promo & PR, Case study
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Claudio Lima, Fred Salanha
Creative Director Roberto Fernandez, Paco Conde, Matheus Pizão
Art Director Pedro Garcia, Luiz Henrique Coutinho, Alexandre Fernandes, Guy Bricio
Copywriter Rogerio Martins, Pedro Coelho
Producer Marcia Monteiro
Account Supervisor Mauro Frota
Released March 2012

Credits & Description

Category: Commercial Public Services incl. Healthcare & Medical
Advertiser: GSK BRASIL
Chief Creative Office: Anselmo Ramos (Ogilvy Brasil)
Executive Creative Director: Claudio Lima (Ogilvy Brasil)
Executive Creative Director: Fred Salanha (Ogilvy Brasil)
Creative Director: Matheus Pizão (Ogilvy Brasil)
Creative Director: Paco Conde (Ogilvy Brasil)
Copywriter: Rogério Martins (Ogilvy Brasil)
Art Director: Guy Bricio (Ogilvy Brasil)
Art Director: Luiz Henrique Coutinho (Ogilvy Brasil)
Art Director: Alexandre Fernandes (Ogilvy Brasil)
Producer: Marcia Monteiro (Ogilvy Brasil)
Account Supervisor: Mauro Frota (Ogilvy Brasil)
Advertiser's Supervisor: Rachel Ferdinando (GSK)
Account Manager: Ana Paula Perdigão (Ogilvy Brasil)
Planner: Bruno Cunha (Ogilvy Brasil)
Media placement: Sticker - Office buildings, parking lots and shopping malls. - 2nd, March, 2012
Insights, Strategy & the Idea
Position Philips Milk of Magnesia as an effective laxative.
Creative Execution
Put a sticker by exit signs in public spaces stating that Philips Milk of Magnesia
is the official sponsor of exits.
Results and Effectiveness
It raised the awareness of this product's features among those impacted by these actions.