JD PORTFOLIO by Joao Dornellas & Filipe Barrenho for Joao Dornellas

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JD PORTFOLIO

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Industry Advertising agencies, Business equipment & services, Advertising & Communication, Corporate Image
Media Promo & PR, Case study
Market Portugal
Agency Joao Dornellas & Filipe Barrenho
Creative João Dornellas
Released April 2011

Credits & Description

Category: Best Use of Mobile Devices
Advertiser: JOÃO DORNELLAS
Product/Service: PORTFOLIO
Agency: JOAO DORNELLAS & FILIPE BARRENHO
Creative: João Dornellas (João Dornellas/Filipe Barrenho)
Developer: Filipe Barrenho (João Dornellas/Filipe Barrenho)
Media placement: iPad app - Appstore - 25 April 2011

Insights, Strategy & the Idea
Linkedin has 131 Million Members, Behance has 1.3 Million projects. How can a Portuguese creative stand out from the national and international crowd? Only some creative directors are tech lovers, but they're all apple lovers. How can you reach them? Simple, inovate inside the appstore.

Creative Execution
The app shows a lot of my work as an art director and as an interactive creative. The interface and navigation are very simple, however the design of the app was a major concern, thanks to that it won one FWA Design Award.
Besides what you can see inside the app, the home screen shows all the companies I've worked for, this fact turned my app into a story easy to tell and to spread.

Results and Effectiveness
Being the first to use the appstore for self promotion, I've won a lot of airtime, the buzz around my app generated articles in world famous magazines like Fast Company, Mashable, Design taxi and thousands of blog posts, tweets and facebook shares. The app have been downloaded more than 4.000 times and that fact generated and still generates a lot of direct contacts.