TWEETOMETER by J. Walter Thompson Sao Paulo for Jwt

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TWEETOMETER

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Industry Business equipment & services, Government & Other Authorities, Political/Religious/Trade Organizations, Corporate Image
Media Promo & PR, Case study
Market Brazil
Agency J. Walter Thompson Sao Paulo
Art Director Filipe Cuvero | Vinicius Montana | Rogerio Puhl, Angela Bassichetti | Rodrigo Adam | Vitor Veras
Copywriter Leandro Pinheiro | João Braga | Fabio Maca
Account Supervisor Priscila Oliveira
Released October 2010

Credits & Description

Category: Corporate Image & Information
Advertiser: JWT
Product/Service: PRESIDENTIAL CAMPAIGN FOLLOWING TOOL
Agency: JWT BRAZIL
Date of First Appearance: Oct 1 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
President/Chief Creative Officer/Copywriter: Mario D’Andrea (JWT)
Creative Director/Art Director: Roberto Fernandez (JWT)
Copywriter: Leandro Pinheiro (JWT)
Art Director: Filipe Cuvero (JWT)
Art Director: Rodrigo Adam (JWT)
Head Of Planning: Ken Fujioka (JWT)
Digital Strategy Director: Patrice Lamiral (JWT)
Account Supervisor: Priscila Oliveira (JWT)
Video Editor: Felipe Madureira (JWT)
Technology: Zauber Team (Zauber Software)
Media placement: Internet - Website - 01/octuber/2010

Insights, Strategy & the Idea
Shortly before the presidential elections in Brazil, JWT and Zauber Software launched an experimental tool to follow the discussion on the elections on twitter in real time.

Creative Execution
To follow the mapping minute by minute, one just needed to click on the link http://experimento.jwt.com.br.

Results and Effectiveness
The page 'Brazil talks about the elections on Twitter', provided a precise thermometer of the volume of comments made by voters themselves, further allowing to view messages that referred to the three major presidential candidates. In the test phase, the idea of using the tool for measuring trends and other topics relevant to consumers was widely publicized by the media.