REDUCED CO2 EMISSION RADIO SPOT by Publicis Brussels for Renault

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REDUCED CO2 EMISSION RADIO SPOT

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Industry Cars
Media Promo & PR, Case study
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes, Alain Janssens
Released April 2010

Credits & Description

Category: Best Use of Radio
Advertiser: RENAULT BELGIQUE LUXEMBOURG
Product/Service: ECO2
Agency: PUBLICIS BRUSSELS
Date of First Appearance: Apr 11 2010 12:00AM
Entrant Company: PUBLICIS BRUSSELS, BELGIUM
Creative Director: Alain Janssens (Publicis Brussels)
Creative Director: Paul Servaes (Publicis Brussels)
Account Director: Myriam Baya (Publicis Brussels)
Account Manager: Nico Cornelis (Publicis Brussels)
Strategic Director: Tom Theys (Publicis Brussels)
Media placement: Radio Spot - RTBF - 11 April 2010

Results and Effectiveness
We received a good reaction and an increase in visits on the website of Renault.

Creative Execution
We have created a radio commercial in an original format (very short) to catch attention by breaking traditional long and sometimes annoying car commercials. Moreover, we have realised the first car commercial that emitted very few CO2.

Insights, Strategy & the Idea
For several years Renault has been developing a range of ecologic models. The main characteristic of these models is the less emission of CO2. The Belgian Government encourages Belgians to buy these less emitting cars, with several environmental premiums and fiscal advantages.