Revolvermanner Promo, Case study AMMO-BELT by Wire Suden

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Industry Consultants
Media Promo & PR, Case study
Market Germany
Agency Wire Suden
Executive Creative Director Gerti Eisele
Art Director Florian Hubrich
Copywriter Gerd Seemüller
Photographer Mathias Aletsee
Released March 2011

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Date of First Appearance: Mar 15 2011
Entrant Company: WIRE SUDEN, Stuttgart, GERMANY
Executive Creative Director: Gerti Eisele (WIRE SÜDEN)
Art Director: Florian Hubrich (WIRE SÜDEN)
Copywriter: Gerd Seemüller (WIRE SÜDEN)
Photographer: Mathias Aletsee (MATHIAS ALETSEE)
Media placement: Ambient Media - Taxis - 15 March 2011

Insights, Strategy & the Idea
The goal was to increase the recognition of the management strategies offered by REVOLVERMÄNNER GmbH and acquire new customers.

To achieve this, our campaign addressed the target audience of business travellers in airport taxis. After all, those who want to survive in the fight for new customers in a globalized world are best prepared by REVOLVERMÄNNER’s strategies for the daily challenges of business.

The ammo belt symbolizes this strength in an emotional way. This clearly shows the business traveller an easy way to master the daily struggle. Almost as easy as putting on the safety belt.

Creative Execution
Since seat belts run diagonally across the body, we created the impression, business travellers were putting on an ammo belt by imprinting bullets on the safety belt. This, in conjunction with the headline "Business Is War" established the connection to the business world. The REVOLVERMÄNNER provide just the right kind of ammunition for personal success.

Results and Effectiveness
The airport taxis have caused a stir among business travellers. Traffic to the website increased disproportionately during the campaign. This led to a significant increase in new customers.