LEAKING POWER OUTLETS by Jung Von Matt/Alster Hamburg for Rheinisch Westfalisches Elektrizitatswerk

LEAKING POWER OUTLETS

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Industry Raw Materials & Minerals, Business equipment & services, Corporate Image
Media Promo & PR, Case study
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Sascha Hanke
Creative Director Jens Paul Pfau, Tobias Grimm
Copywriter Henning Robert
Account Supervisor Nina Ziebell
Released October 2010

Credits & Description

Category: Corporate Image & Information
Advertiser: RHEINISCH WESTFÄLISCHES ELEKTRIZITÄTSWERK
Product/Service: SUSTAINABLE ENERGY WEBSITE
Agency: JUNG von MATT
Date of First Appearance: Oct 13 2010
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Executive Creative Director: Sascha Hanke (Jung von Matt)
Creative Director: Jens Pfau (Jung von Matt)
Creative Director: Tobias Grimm (Jung von Matt)
Art Direction: Benjamin Busse (Jung von Matt)
Copywriter: Henning Robert (Jung von Matt)
Artist: Markus Hofer
Art Buying: Bettina Zschirnt (Jung von Matt)
Account Supervisor: Nina Ziebell (Jung von Matt)
Media placement: Floor Installation - RWE Tower, Essen (Town Center) - 13.10.2010

Insights, Strategy & the Idea
Most people don’t care for the waste of energy a lot because they simply can’t see it. So we decided to make it visible.
We wanted to get the people’s and RWE associates attention on the German portal for sustainable energy energiewelt.de, by showing a visible waste of energy.

Creative Execution
Even nowadays humanity still neglects obvious wastes of energy. To show that energy is wasted every second, everywhere, we co-operated with Austrian artist Markus Hofer and placed a series of “leaking“ power-outlets in the RWE headquarter and on the streets.

Results and Effectiveness
The power leakages soon became talk of the town.
As a result, the number of visitors on energiewelt.de increased by 22 % in just one month, quickly turning the new portal into one of the major addresses for sustainable usage of energy in Germany.