Scholz & Friends Promo, Case study The Unheard Song by Scholz & Friends Belgrade

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The Unheard Song

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Industry Advertising agencies, Corporate Image
Media Promo & PR, Case study
Market Serbia
Agency Scholz & Friends Belgrade
Art Director Slavisa Savic, Tomas Ljumovic
Copywriter Svetlana Copic, Matija Dragojevic
Released April 2016

Credits & Description

Campaign name: The Unhreard Song
Registrant: Scholz & Friends Belgrade
Brand name: Scholz & Friends Belgrade
Film production: Aleksandar Stojadinovic, Aleksandar Panov
Event production: Scholz & Friends, Choir of the Serbian Broadcasting Corporation
Art Director: Slavisa Savic, Tomas Ljumovic
Creative director: Svetlana Copic
Account Director / Manager: Tijana Adamov, Vladan Miljkovic
PR director: Branka Colak, Masa Vuckovic, Milkica Stankovic
Copywriter: Svetlana Copic, Matija Dragojevic
Music: Aleksandra Vrebalov
Other credits: Bojan Sudjic, conductor
Creative idea explanation: The goal was to create an effective self-promo campaign that would raise the brand recognition in public and media and create a value for the whole of society. Inspired by the Agency's tagline The Orchestra of Ideas", we have discovered the unfinished and completely forgotten last composition by the greatest Serbian classical composer Mokranjac and commissioned the most successful contemporary Serbian composer to finish the piece. In a special premiere that gathered clients, media and public, the song was played for the first time ever, after 101 years. It will remain an important part of the national cultural heritage."