ARROW by Leo Burnett Moscow, Tnc.Brands.Ads for ASHMANOV

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ARROW

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Industry Advertising & Communication
Media Promo & PR, Case study
Market Russia
Agency Leo Burnett Moscow
Creative Director Alexey Zhuchkov
Agency Tnc.Brands.Ads
Released February 2010

Credits & Description

Category: Best Use of Online Advertising
Advertiser: ASHMANOV
Product/Service: SEARCH OPTIMISATION & CONTEXTUAL ADVERTISING
Agency: LEO BURNETT MOSCOW
Agency: TNC.BRANDS.ADS
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: LEO BURNETT MOSCOW, RUSSIA
Creative Director: Alexey Zhuchkov (TNC.Brands.Ads Leo Burnett Group Russia)
Chief Designer: Sergey Tsarkov (TNC.Brands.Ads Leo Burnett Group Russia)
Media placement: Cursor - Arrow - Internet - 1 March 2010 - Present
Media placement: Corporate Style Materials - N/a - 1 March 2010 - Present

Results and Effectiveness
The stream of references to the company after the restyling and launch has increased by 2.5 times.

Creative Execution
Based on the computer arrow as a basic element of navigation on the Internet, we have developed a company logo - Ashmanov's Arrow. This symbol appeared on the Internet during the campaign in place of a search arrow on all links referring to Ashmanov & Partners. To motivate Ashmanov & Partners employees at the time of redesign, we created a rest zone in the area near the company’s office, which looks like Ashmanov's Arrow on Google maps.

Insights, Strategy & the Idea
Communications on the Internet supporting the redesign of Ashmanov & Partners, the leader in Russian Internet, which specialises in search optimisation and contextual advertising.