Seat Promo, Case study THE END IS LESS NIGH by Atletico International Barcelona

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THE END IS LESS NIGH

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Industry Cars
Media Promo & PR, Case study
Market Spain
Agency Atletico International Barcelona
Creative Director Jason Bramley, Jonny Biggins
Art Director Mark Carolan, Steve Hanson
Released April 2011

Credits & Description

Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: SEAT
Product/Service: SEAT ECOMOTIVE RANGE
Agency: ATLETICO INTERNATIONAL
Date of First Appearance: Apr 1 2011
Entrant Company: ATLETICO INTERNATIONAL, Barcelona, SPAIN
Art Director: Mark Carolan (Atletico International Advertising)
Art Director: Steve Hanson (Atletico International Advertising)
Creative Director: Jason Bramley (Atletico International Advertising)
Creative Director: Jonny Biggins (Atletico International Advertising)
Account Manager: Kai Pechan (Atletico International Advertising)
Account Director: Yolanda Viñas (Atletico International Advertising)
Media placement: Ambient - Barcelona - 06/03/2011

Insights, Strategy & the Idea
SEAT produce a great range of Ecomotive vehicles that are some of the greenest and most efficient cars out there. They save you money too, without compromising on the sporty attributes of the SEAT brand.

This led to the conclusion that doing your bit to save the world can be easy and fun. A message that was much more refreshing and would be the antidote to all the doom-mongers out there. And using a sandwich board seemed the natural solution to talking back to them in the media used by the doom mongers themselves. And is easily associated with have-a-go prophets predicting the end of the world. It’s simple message: The world is less nigh

Creative Execution
The sandwich board was created as ambient piece and taken to its natural location of a busy city area.

To maximize publicity we decided to do this during the week of the Barcelona Motor show. When we could attract the attention of the audience heading to the car stands.

Results and Effectiveness
As a result of this activity many more people were driven to the SEAT stand to investigate the Ecomotive range.