AIRPORT X-RAY ACTION by Artplan Rio de Janeiro, JCHEBLY for Correios

Adsarchive » Promo , Case study » Correios » AIRPORT X-RAY ACTION

AIRPORT X-RAY ACTION

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Promo & PR, Case study
Market Brazil
Agency Artplan Rio de Janeiro
Creative Director Roberto Vilhena
Art Director Sergio Carvalho
Agency JCHEBLY
Copywriter Eduardo Salles
Released October 2009

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: CORREIOS
Product/Service: SEDEX COURIER SERVICES
Agency: ARTPLAN
Agency: JCHEBLY
Date of First Appearance: Oct 13 2009 12:00AM
Entrant Company: ARTPLAN, Rio de Janeiro, BRAZIL
Creative Director: Roberto Vilhena (Artplan)
Copywriter / Creative Supervisor: Gustavo Tirre (Artplan)
Art Director: Sergio Carvalho (Artplan)
Copywriter: Eduardo Salles (Artplan)
Media placement: Presentation Board - Non Media - 13/10/2009

Results and Effectiveness
During one month, thousands of passengers in many Brazilian airports were impacted by the action.

Creative Execution
Through an unparalleled action, passengers placed their belongings in the trays and, when picking them up on the other side of the X-ray machine, were impacted by the message affixed to the belt conveyer: “This is the SEDEX way: Send It and Get It”.

Insights, Strategy & the Idea
To promote the concept “Send It and Get It” for the Brazilian Correios’ Express Courier Service. Strengthening the “Send It and Get It” concept, the trays used for X-ray machines at several airports in Brazil were turned into real SEDEX express mail promotions for an entire month.