Sid Lee Promo, Case study BLIND SPOT by Sid Lee Paris

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Industry Advertising agencies, Business equipment & services
Media Promo & PR, Case study
Market France
Agency Sid Lee Paris
Account Supervisor Guillaume Bergeron Sid Lee
Released April 2011

Credits & Description

Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: SID LEE
Product/Service: SELF PROMOTION
Agency: SID LEE
Date of First Appearance: Apr 21 2011
Entrant Company: SID LEE, Paris, FRANCE
Chief Creative Officer: Sid Lee (Sid Lee)
Executive Creative Director: Sid Lee (Sid Lee)
Creative Director: Sid Lee (Sid Lee)
Copywriter: Sid Lee (Sid Lee)
Art Director: Sid Lee (Sid Lee)
Agency Producer: Sid Lee (Sid Lee)
Account Supervisor: Sid Lee (Sid Lee)
Advertiser's Supervisor: Sid Lee (Sid Lee)
Account Manager: Sid Lee (Sid Lee)
Planner: Sid Lee (Sid Lee)
Media placement: web - all - 21/04/2011

Insights, Strategy & the Idea
The idea was to offer our artists the opportunity to bring their art into the very few spaces where surveillance cameras can’t see, to spit in the eye of big brother and prove that creativity has no limits.

Creative Execution
The objective was to promote Sid Lee. Future collaborators and young talents who could come work for us were the target. The insight was: free expression spots remain in the most monitored city in the world. The idea became relevant once located and displayed in London.

Results and Effectiveness
Huge recognition from the art world, Powerful PR impact and numerous CVs sent to Sid Lee by people inspired by our project.