Sidolin Promo, Case study SIDOLIN STREAK FREE by TBWA\ Dusseldorf

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Industry Cleaning Products, Detergents & Wood protectors
Media Promo & PR, Case study
Market Germany
Agency TBWA\ Dusseldorf
Executive Creative Director Joerg Herzog
Creative Director Monika Schmitz
Account Supervisor Gilles Frapaise
Released January 2012

Credits & Description

Category: Best Use of Print
Advertiser: HENKEL
Executive Creative Director: Joerg Herzog (TBWA Duesseldorf)
Creative Director: Monika Schmitz
Senior Art Director: Petra Zimmermann (TBWA Duesseldorf)
Senior Copy Writer: Beate Berle (TBWA Duesseldorf)
Copy Writer: Yvonne Cramer (TBWA Duesseldorf)
Account Supervisor: Gilles Frapaise (TBWA Duesseldorf)
Account Manager: Stefanie Meisegeier (TBWA Duesseldorf)
Planner: Nicola Brown (TBWA Duesseldorf)
Agency Producer: Carsten Haspel (TBWA Duesseldorf)
Production Company: Juergen Hein (E-Graphics Medienproduktion)
Media placement: Magazine - AD - 24.01.2012

Insights, Strategy & the Idea
In Germany, more than 200,000 tons of household cleaners are sold a year. They are advertised in all forms of media. For the Sidolin brand, this begged the question: how can their product’s benefit – streak-free cleanliness – be staged in in a clear and simple, but never before seen way?

Creative Execution
Sidolin Streak-free literally creates crystal-clear clarity. In this case catching the reader’s eye through a transparent-page, which can both be seen and touched.

Results and Effectiveness
Brand awareness, demand and not least of all the sales figures of Sidolin Streak-free were recognisably increased.