THE SMALLEST SPACES by Buzz In A Box for Signal

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THE SMALLEST SPACES

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Industry Oral Hygiene
Media Promo & PR, Case study
Market Belgium
Agency Buzz In A Box
Released September 2010

Credits & Description

Category: Best Use of Ambient Media: Small Scale
Advertiser: UNILEVER
Product/Service: SIGNAL TOOTHBRUSHES
Agency: BUZZ IN A BOX
Date of First Appearance: Sep 1 2010
Entrant Company: BUZZ IN A BOX, Uccle, BELGIUM
Creative Associate: Defay Gregory (Buzz in a Box)
Creative Associate: Gascard Quentin (Buzz in a Box)
CBT Leader Deodorants - Oral Care: Galand Julien (Unilever)
Media placement: shelf divider - supermarket - 1st September 2010

Insights, Strategy & the Idea
Toothbrushes are an impulse category. Only when shoppers are really faced with toothbrushes do they think about buying one, but it’s almost never on their shopping list. Shoppers find the toothbrush shelf confusing, and don’t really know how to choose/judge one.

Creative Execution
Signal toothbrushes are designed to clean the smallest spaces. They easily wriggle themselves between the teeth thanks to the combination of a flexible head and varied length bristles.

To illustrate this, we placed Signal toothbrushes in the narrow gaps between the supermarkets' racks with the following message:

SIGNAL.
TOOTHBRUSHES WHICH WRIGGLE THEMSELVES INTO THE SMALLEST SPACES.

Results and Effectiveness
With such a presentation, the advantage of a Signal toothbrush is clear and fun.
That is all that you need to improve your top of mind awareness and your sales.