Sky-Frame Promo, Case study PANTOMIME by Jung Von Matt/Limmat Zurich

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Industry Household maintenance & pet products, Windows
Media Promo & PR, Case study
Market Switzerland
Agency Jung Von Matt/Limmat Zurich
Executive Creative Director Alexander Jaggy
Creative Director Livio Dainese, Alfredo Perez Veiga - Fernando Rambo Damiano
Art Director Daniel Serrano
Copywriter Diana Rossi
Released September 2010

Credits & Description

Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: SKY-FRAME
Date of First Appearance: Sep 2 2010
Entrant Company: JUNG von MATT/LIMMAT, Zürich, SWITZERLAND
Executive Creative Director: Alexander Jaggy (Jung von Matt / Limmat)
Creative Director: Fernando Perez (Jung von Matt / Limmat)
Creative Director: Livio Dainese (Jung von Matt / Limmat)
Art Director: Daniel Serrano (Jung von Matt / Limmat)
Copywriter: Diana Rossi (Jung von Matt / Limmat)
Graphics: Laura Grümann (Jung von Matt / Limmat)
Public Relations Consultant: Cyrill Hauser (Jung von Matt / Limmat)
Art Buyer: Ilonka Galliard (Jung von Matt / Limmat)
Art Buyer: Erasmo Palomba (Jung von Matt / Limmat)
Media placement: Promo Team (Pantomimes) - Reconstruction & Renovation Fair In Zurich - 2 September 2010

Insights, Strategy & the Idea
Sky-Frame is market leader in the manufacture of frameless sliding windows, a product that depends on not being seen. Sky-Frame’s advertising platform is building industry exhibitions in Switzerland and Europe. Our objective was to use our relatively small Sky-Frame exhibition stand at Switzerland’s largest building fair to gain the widest possible awareness among the Fair’s visitors.

Creative Execution
Two mime artists in Sky-Frame overalls carried glass panes straight through the Exhibition’s window, or rather, made it look as though they did.

Results and Effectiveness
The promotion was well-received by the exhibition public. It provided an amusing diversion in an otherwise dry exhibition environment. And most importantly: the whole exhibition’s attention was focused on the Sky-Frame stand. The existing Sky-Frame exhibition stand registered four times more visitors than in the previous year. On the basis of this huge success, Sky-Frame is going to repeat the promotion at all future European fairs.