STICKY NOTES by Impact BBDO Dubai for Snopake

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STICKY NOTES

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Industry Business equipment & services
Media Promo & PR, Case study
Market United Arab Emirates
Agency Impact BBDO Dubai
Associate Creative Director Dinesh Tharippa
Executive Creative Director Fouad Abdel Malak
Creative Director Amit Kapoor
Art Director Sameer Ketkar, Marie Claire Maalouf
Photographer Adam Browning-Hill
Released January 2011

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: SNOPAKE
Product/Service: STICKY NOTES
Agency: IMPACT BBDO
Date of First Appearance: Feb 1 2011
Entrant Company: IMPACT BBDO, Dubai, UNITED ARAB EMIRATES
Executive Creative Director: Fouad Abdel Malak (Impact BBDO)
Creative Director: Amit Kapoor (Impact BBDO)
Associate Creative Director: Dinesh Tharippa (Impact BBDO)
Photographer: Adam Browning Hill
Retoucher: Byju Ravindran (Impact BBDO)
BU General Manager: Talal Sheikh Elard (Impact BBDO)
Account Manager: Noura Al Nazer (Impact BBDO)
Art Director: Sameer Ketkar (Impact BBDO)
Art Director: Marie Claire Maalouf (Impact BBDO)
Media placement: Ambient Larger Scale - Popular Malls - February 2011
Insights, Strategy & the Idea
SNOPAKE is Britain's most innovative brand of stationery products. But it's relatively unknown in the UAE. The objective was to launch SNOPAKE in way that sets it apart from other stationery brands. But how do you gain attention in a category with low level of involvement - and with limited media spend?
Creative Execution
Using thousands of SNOPAKE Sticky Notes, we created portraits of unforgettable British icons.
We stuck the sticky notes on the walls of public spaces like malls for this unique mosaic art.
The idea allowed us to show the different colours of SNOPAKE Sticky Notes in an innovative and engaging manner.
Results and Effectiveness
The project was a resounding success. On a shoestring budget, we created instant recognition and appreciation for SNOPAKE Sticky Notes. There was widespread brand awareness and recall - even after the mosaic art was removed from the walls. Thus proving effectively that SNOPAKE Sticky Notes didn't just stick on the walls - they stuck in the consumer's mind.