7EL CLUB by J. Walter Thompson Tunis for SOTUCHOC

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7EL CLUB

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Industry Chocolate, Baking, Cakes & Desserts
Media Promo & PR, Case study
Market Tunisia
Agency J. Walter Thompson Tunis
Creative Creative Jwt Tunis
Released August 2009

Credits & Description

Category: Best Use of Social Media Marketing
Advertiser: SOTUCHOC
Product/Service: CHOCOLATE SNACKS
Agency: JWT TUNISIA
Date of First Appearance: Aug 22 2009 12:00AM
Entrant Company: JWT TUNISIA, Tunis , TUNISIA
Account Director: Account JWT Tunis (JWT Tunis)
Planning Director: Planning JWT Tunis (JWT Tunis)
Creative: Creative JWT Tunis (JWT Tunis)
Media placement: Consumer Generated Content - Internet - 22 AOUT 2009

Results and Effectiveness
7ellclub became such a buzzword it was used by the characters of the most popular Tunisian sitcom. Today the buzzword is still running and people are opening more clubs.

Creative Execution
We selected the best videos posted by people on the website; we got in touch with them, took a shot of them with a regular digital camera and released them on TV giving them the opportunity to share their uniqueness with many.

Insights, Strategy & the Idea
In 2009 we did a campaign inviting people to open their clubs and share them on www.7ellclub.com. Each club was a spontaneous expression of their uniqueness. This year we had to relaunch the campaign without repeating ourselves.