BEHIND ONLINE by BBDO Dusseldorf, Proximity Germany for Spuk Pictures

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BEHIND ONLINE

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Industry Photo Development, Online Retail & E-stores
Media Promo & PR, Case study
Market Germany
Agency BBDO Dusseldorf
Executive Creative Director Carsten Bolk
Art Director Jake Shaw
Copywriter Florian Birkner
Photographer Denis Ignatov, Karsten Handke
Agency Proximity Germany
Released April 2011

Credits & Description

Category: Best Use of Social Media Marketing
Advertiser: SPUK PICTURES
Product/Service: STOCK PICTURES
Agency: BBDO GERMANY
Agency: BBDO PROXIMITY
Date of First Appearance: Apr 5 2011
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY
Entry URL: http://www.eyeswideopenblog.com/entry/cannes
Executive Creative Director: Carsten Bolk (BBDO Proximity)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Art Director: Jake Shaw (BBDO Proximity)
Copywriter: Florian Birkner (BBDO Proximity)
Account Director: Liselotte Schwenkert (BBDO Proximity)
Agency Producer: Julia Diehl (BBDO Proximity)
Art Buying: Eva à Wengen (BBDO Proximity)
Head of TV: Steffen Gentis (BBDO Proximity)
Photographer: Karsten Handke
Photographer: Denis Ignatov
Media placement: Micro-/Website - Eyeswideopenblog.com - 05.04.2010
Insights, Strategy & the Idea
Searching for stock pictures is often boring and uninspiring. That’s why many Art Directors have started to search for pictures in Photoblogs. They email and tweet about their discoveries and “Like” new creative blogs. That’s where we came in. We created a new blog experience they just had to tweet about. The idea was to show them images they have never seen before. We created a second hidden page, which looks like the blog from behind.
Creative Execution
We shot each motive from the front- and from the back. If the visitor clicks the button, the whole page spins around and they will see absolutely everything from behind. With this unusual perspective, we link to SPUK Stock Pictures. SPUK Pictures offers a genuine alternative. We demonstrate this to media professionals by giving them an example of extremely unique pictures.
Results and Effectiveness
The blog was liked on Facebook and tweeted many times, and also generated over 13 % more visits on www.spukpictures.de