Super Bonder Promo, Case study STICKBANNER by Ars DDB Caracas

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Industry Paints, Paint Brushes, Adhesives
Media Promo & PR, Case study
Market Venezuela
Agency Ars DDB Caracas
Creative Director Belinda Tellez, Juan Csernath
Art Director Andy Rodríguez, Marcel Borges
Digital Creative Director Joffre Carmona
Released March 2010

Credits & Description

Category: Best Use of Online Advertising
Product/Service: SUPER BONDER GLUE
Agency: ARS DDB
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: ARS DDB, Caracas, VENEZUELA
Entry URL:
National Sales Director: Rafael Manzanilla (Henkel Venezolana)
Brand Manager: Carolina Rivas (Henkel Venezolana)
Vice President Account: Ramón Guzmán (ARS DDB)
Acount Director: Héctor Rincón (ARS DDB)
Vice President Creative: Horacio Maggi (ARS DDB)
Vice President Creative: Exequiel Rodríguez (ARS DDB)
Creative Director: Juan Csernath (ARS DDB)
Creative Director: Belinda Tellez (ASR DDB)
Art Director: Marcel Borges (ARS DDB)
Art Director: Andy Rodríguez (ARS DDB)
Digital Creative Director: Joffre Carmona (ARS DDB)
Web Designer: Diego Rodríguez (ARS DDB)
Web Developer: Hendember Heras (ARS DDB)
Web Designer: Jonathan Domínguez (ARS DDB)
Media placement: Internet - - 15/03/2010

Results and Effectiveness
The banner generated more than 1,200,000 impressions and a 2.1% CTR. One of the highest percentages for this kind of media buy.

Creative Execution
The solution was to create a banner that allowed the user to stick together the content of the website. The audience played with the brand, sharing the link in Facebook, Twitter, and other social media platforms making it a fun and contagious idea.

Insights, Strategy & the Idea
Insight: Everything sticks with Super Bonder. Strategy: To create brand awareness, highlighting the product’s main benefit which is the power to stick things together in a matter of seconds. We created a rich media, high-impact banner which went live three days a week for a month. The objective was to surprise the audience with a powerful message through a virtual sampling.