GREETINGS FROM THE HOSPITAL by Ruf Lanz for Suva Swiss Health Insurance

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GREETINGS FROM THE HOSPITAL

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Industry Charities, Foundations, Volunteers
Media Promo & PR, Case study
Market Switzerland
Agency Ruf Lanz
Creative Director Markus Ruf, Danielle Lanz
Art Director Marcel Schlaefle
Copywriter Thomas Schoeb
Released August 2010

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: SUVA SWISS
Product/Service: ACCIDENT PREVENTION
Agency: RUF LANZ
Date of First Appearance: Aug 16 2010
Entrant Company: RUF LANZ, Zürich, SWITZERLAND
Creative Director: Markus Ruf (RUF LANZ)
Creative Director: Danielle Lanz (RUF LANZ)
Art Director: Marcel Schlaefle (RUF LANZ)
Copywriter: Thomas Schoeb (RUF LANZ)
Advertiser's Supervisor: Urs Schaad
Media placement: Personal Postcards - Sent To Managers Of Construction Companies - 16 August 2010

Insights, Strategy & the Idea
Construction workers are at particularly high risk of accident. The brief by the Swiss Accident Prevention Centre (Suva) was to make construction company managers aware of the risks to their workers.

Postcards were sent to the construction companies’ managers from the hospital, written by real construction workers who had been injured at work.

Creative Execution
Injured construction workers send postcards from the hospital to their bosses and describe the accident and its consequences. Honestly, directly and personally.

Results and Effectiveness
A total of 9,800 postcards from a wide range of different hospitals were sent in summer/ autumn 2010. The bosses of the construction companies were shocked. They suddenly saw the individual lives behind the accident statistics.

The accident prevention website recorded + 42% more visitors. And + 45% more leaflets on risk reduction were ordered than before the campaign.

Please watch the case movie.