Swedish Sea Rescue Society Promo, Case study SEA WEATHER APP by Forsman & Bodenfors Gothenburg

SEA WEATHER APP

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Promo & PR, Case study
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Art Director Staffan Forsman, Staffan Lamm
Designer Staffan Hakansson, Christoffer Persson
Account Supervisor Anders Harneman
Illustrator Stefan Dziallas, Fredrik Manuel Persson
Released July 2010

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: THE SWEDISH SEA RESCUE SOCIETY
Product/Service: SEA RESCUE SOCIETY
Agency: FORSMAN & BODENFORS
Date of First Appearance: Jul 30 2010
Entrant Company: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Entry URL: http://entries.se/e/ssrs/weather/app/
Art Director: Staffan Forsman (Forsman & Bodenfors)
Art Director: Staffan Lamm (Forsman & Bodenfors)
copywriter: Björn Engström (Forsman & Bodenfors)
Designer: Christoffer Persson (Forsman & Bodenfors)
Designer: Staffan Håkansson (Forsman & Bodenfors)
Information Architect: Johan Wingård (Forsman & Bodenfors)
Account Supervisor: Anders Härneman (Forsman & Bodenfors)
Account Manager: Cilla Glenberg (Forsman & Bodenfors)
Production Company: (Mad In Sweden)
Illustrator: Fredrik Persson (Perssons Pixlar)
Illustrator: Stefan Dziallas
Advertiser's Supervisor: Helena Lind (ThE SWEDISH SEA RESCUE SOCIETY)
Advertiser's Supervisor: Elisabeth Jansson Strömberg (tHE SWEDISH SEA RESCUE SOCIETY)
Advertiser's Supervisor: Camilla Vargman (THE SWEDISH SEA RESCUE SOCIETY)
Media placement: App - App - July 2010

Insights, Strategy & the Idea
The Swedish Sea Rescue Society, a non-profit organization, wanted to attract more people and to increase sea safety with the help of mobile phones. Many accidents at sea occur due to boat owners paying insufficient attention to weather forecasts. So we developed a new type of ‘Sea Weather’ especially for pleasure boaters.

Creative Execution
For the first time it’s possible to see how the sea looks under different weather conditions. Pictures are much more emotional than numbers. To see the waves and the wind increases respect for the sea’s dangers, which positively impacts sea safety

Results and Effectiveness
The mobile app was the no 1 top free app in Sweden the same day as it was released, ahead of apps from Facebook, Skype, Ikea and Spotify.