FASTERTAINMENT by Lowe Bangkok for Synmunkong Insurance Public

FASTERTAINMENT

Pin to Collection
Add a note
Industry Insurance
Media Promo & PR, Case study
Market Thailand
Agency Lowe Bangkok
Art Director Porakit Tanwattana
Editor Kittidhumi Chukitpongsapak
Released March 2011

Credits & Description

Category: Financial Products & Services
Advertiser: SYNMUNKONG INSURANCE PUBLIC
Product/Service: MOTOR INSURANCE
Agency: LOWE
Date of First Appearance: Mar 14 2011
Entrant Company: LOWE, Bangkok, THAILAND
Art Director: Porakit Tanwattana (LOWE)
Editor: Kittidhumi Chukitpongsapak
Media placement: Guerilla Troop - Central World, Siam Center, Victory, Monument - 01/03/2011
Media placement: - - - - -

Insights, Strategy & the Idea
People want to switch their brands when they find their
insurance agent comes slower than the one called by
the other party. But they are in a no-media zone as
they are in the middle of a street.

Challenge: Be the media, and seize a golden conversion opportunity.

Creative Execution
The FASTERTAINMENT Team, which accompanies the SMK agent to the accident site, to “entertain” the waiting party (and bystanders) with a hilarious Chinese or Thai Opera while promoting the “SMK is faster” message.

Results and Effectiveness
The solution effectively seizes the moment when target wanted to switch their brand most. It also proved the selling point of the brand which is ‘fast service’ in a very convincing and relevant to consumers, especially when they are disconnected from any communication medium.
Over 1000 drivers directly engaged with Fastertainment
Over 20,000 bystanders engaged
News coverage reaches 10 million
25% spike in new application traffic at SMK call center