Telenet Promo, Case study AIRPORT POSTER by Duval Guillaume Modem Antwerp

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Industry Internet Service Providers
Media Promo & PR, Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Peter Ampe, Katrien Bottez

Art Director Geert De Rocker
Copywriter Tom Berth
Released April 2010

Credits & Description

Category: Best Use of Outdoor
Advertiser: TELENET
Date of First Appearance: Apr 14 2010 12:00AM
Entrant Company: DUVAL GUILLAUME, Brussels, BELGIUM
Creative Director: Katrien Bottez (Duval Guillaume Brussels)
Creative Director: Peter Ampe (Duval Guillaume Brussels)
Copywriter: Tom Berth (Duval Guillaume Brussels)
Art Director: Geert De Rocker (Duval Guillaume Brussels)
Account Director: Sylvie Verbruggen (Duval Guillaume Brussels)
Media placement: Outdoor - Poster - 14/04/2010

Results and Effectiveness
There are no results available, but the hotspots from Telenet are very effective for the business people while waiting for their (delayed) flied. The effectiveness comes from the choice of media. Telenet advertises its fast Internet in the airport, a place where businessmen count on fast and reliable Internet. A positive experience in the airport may lead to a permanent subscription at home or work

Creative Execution
People are in airports to go fast from one country to another. We told them they can go fast from one site to another as well when they surf with Telenet. In other words, you go from the United Kingdom to Belgium, but your laptop goes from .uk to .be.

Insights, Strategy & the Idea
Make people aware that Telenet offers all travellers wireless internet connection by using the hotspots in the entire airport. Take this as an opportunity to remind people of the fact that Telenet stands for the fastest internet around.