THE MOBILE PHONE BOOTH MAN by Uncle Grey Norway for Telenor

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THE MOBILE PHONE BOOTH MAN

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Industry Telecommunications Services
Media Promo & PR, Case study
Market Norway
Agency Uncle Grey Norway
Art Director Anders Asheim, Terje W. Jacobsen
Copywriter Frank Nystuen
Released November 2009

Credits & Description

Category: Best Use of Branded Content
Advertiser: TELENOR
Product/Service: TELECOMMUNICATIONS PROVIDER
Agency: UNCLE GREY OSLO
Date of First Appearance: Nov 8 2009 12:00AM
Entrant Company: UNCLE GREY OSLO, NORWAY
Creative Director: Frank Nystuen (Uncle Grey Oslo)
Art Director: Anders Asheim (Uncle Grey Oslo)
Art Director: Terje W. Jacobsen (Uncle Grey Oslo)
Key Account Manager: Rune Skalstad (Uncle Grey Oslo)
Copywriter: Frank Nystuen (Uncle Grey Oslo)
Media placement: TV - The Reality Show Survivor On TV3 - 08/11/2009

Results and Effectiveness
This signature episode was watched by 21% of the Norwegian population and resulted in fantastic awareness for Talkmore. The Mobile Phone Booth Mans appearance in Survival was mentioned in a number of blogs, on Facebook, in evening newspapers and Twitter.

Creative Execution
Our solution was to place him in an episode of the most popular reality show in Norway. He shows up in the signature episode where 8 people compete to win a phone call home. This Survival episode was watched by 21% of the Norwegian population and resulted in fantastic awareness for Talkmore.

Insights, Strategy & the Idea
The mobile phone booth man is Norway’s most famous advertisement characters and has become an icon within the industry. A survey done by Talkmore shows that 88% of the Norwegian public links this character directly to their company. Talkmore asked us how they could use his great popularity in a new and relevant way outside of the typical.