Televisa Promo, Case study DVD IMAGINANTES 2 by Televisa

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DVD IMAGINANTES 2

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Industry TV Channels/Radio Stations and Programmes
Media Promo & PR, Case study
Market Mexico
Agency Televisa
Art Director Maribel Martinez Galindo
Released February 2012

Credits & Description

Category: Publications & Media
Advertiser: CORPORATE IMAGE TELEVISA
Product/Service: IMAGINANTES
Agency: TELEVISA
Art Director: Maribel Martinez Galindo (Televisa)
Package Design: Maria Garcia Lumbreras (Televisa)
Media placement: DVD's - Book And Video Stores - February 1st, 2012.

Insights, Strategy & the Idea
After gathering a group of animated shorts (media literacy project) that are focused on the cultural genre. Imaginantes DVD, was created for the faithful viewers that by using social media, were asking for this recopilation, which had a huge success on Non Paid and Paid TV.
Our main target is every person that has a certain love for animations and for a brief cultural information, with a rich but simple narration that can be easily understand by every group of society. The company has a great business unit that commercialise TVhome entertainment and that has the perfect "know how" for the distribution of our work.

Creative Execution
A selection of the best scripts made of important people all over the Mexican History, based on its Bicentennial Anniversary. And also focused on the people with disabilities that succeeded all around the world and that are full of values that people can relate to.

We started with the shorts on paid and unpaid TV, followed with a social media campaign, gathering hundreds of followers, and we discovered that most of the comments were by people who wanted to collect our animations beacuse of its cultural content. So we decided to made our second DVD edition with season 2 and 3.

Results and Effectiveness
The results that we have reached is that middle and highschool professors, and also universities, use them as a teaching tool because of their content. So every student with a small story can visualise the importance in history of each character. Also this work is supported by Fundación Televisa, a non-profit company that has been supporting the improvement of education in Mexico.