This Human World Promo, Case study UNBELIEVABLE by Wien Nord Vienna

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Industry Shows, Events & Festivals, Human Rights
Media Promo & PR, Case study
Market Austria
Agency Wien Nord Vienna
Creative Director Eduard Boehler, Edmund Hochleitner
Art Director Andreas Lierzer, Daniela Schabernak
Copywriter Sandra Pirker, Matthias Piskernik
Released November 2009

Credits & Description

Category: Travel, Entertainment & Leisure
Date of First Appearance: Nov 15 2009 12:00AM
Entrant Company: WIEN NORD, Vienna, AUSTRIA
Creative Director: Eduard Boehler (Wien Nord)
Creative Director: Edmund Hochleitner (Wien Nord)
Art Director: Andreas Lierzer (Wien Nord)
Art Director: Daniela Schabernak (Wien Nord)
Copywriter: Sandra Pirker (Wien Nord)
Copywriter: Matthias Piskernik (Wien Nord)
Account Director: Markus Mazuran (Wien Nord)
Account Manager: Arnold Preisl (Wien Nord)
Media placement: Cinemas - All Over Vienna - 15 November 2009

Results and Effectiveness
Although THIS HUMAN WORLD didn't have tons of money to spend on advertisement, almost every one of the 70 shows during 10 days was sold out. And the most important result: Human Rights got the public attention that they need and deserve.

Creative Execution
We brought one of the biggest topics of THIS HUMAN WORLD right into the Austrian public: Racism. By using a simple announcement at the movies we showed how natural racism and intolerance, respectively, ARE in some parts of the world.

Insights, Strategy & the Idea
THIS HUMAN WORLD is the first and only film festival of Human Rights in Austria. It's a rather small festival with a very limited budget. But it is one of the most important film festivals, because it shows the truth. The truth that the world is not fine. That war, racism, intolerance and torture are still part of the daily life. Something we shouldn't look away from, even though we'd like to. Because it’s only if we know about these things that we can change them.