Tim Promo, Case study PROMOTE A POSITIVE MESSAGE by Armosia

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PROMOTE A POSITIVE MESSAGE

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Industry Telecommunications Services
Media Promo & PR, Case study
Market Italy
Agency Armosia
Released July 2010

Credits & Description

Category: Best Use of Sponsorship
Advertiser: TIM BRASIL
Product/Service: TELECOMUNICATION
Agency: ARMOSIA ITALIA
Date of First Appearance: Jul 13 2010
Entrant Company: ARMOSIA ITALIA, Rome, ITALY
Communication Director: Vito Bello (Armosia Italia)
Marketing Director: Giuseppe Portoricco (Armosia Italia)
COO: Francesco Romeres (Armosia Italia)
Media placement: Sponsorship - Football T-Shirt: Corinthians, Palmeiras, Gremio, International Di Porto Alegre, San Paolo - 13 July 2010

Insights, Strategy & the Idea
Objective: To enter the world of football by sponsoring the teams linking its name directly to the team and most of all to make sure that the position of the logo remains always the same.

Mass Target

Insight that shaped the idea:
- The need to find a completely new and untouched media space
- The fact that the client was a telecomunications company which like all mobile customers communicates with numbers.

Creative Execution
We had the idea of creating a new media space dedicated to the mobile company, and after a negotiation with the clubs and the football federation, we have been able to implement it: for the first time ever the logo found its place inside the number of the brasileirao’s team (Corinthians, Palmeiras, Gremio, International di Porto Alegre, San Paolo, Flamengo, Victoria, Bahia) .

Results and Effectiveness
We have succeeded in joining the club exclusively to TIM , for 3 years from the date the sponsorship started, making possible future projects and activities( context, events, ecc.).

1 year of sponsorship of the 7 teams has been valued around 4 million Euro.