WORLD SMALLEST BUS STOPS by Gitam BBDO Tel Aviv for Tnuva

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WORLD SMALLEST BUS STOPS

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Industry Cheese
Media Promo & PR, Case study
Market Israel
Agency Gitam BBDO Tel Aviv
Creative Director Danny Yaacobowich
Art Director Igal Ezra
Copywriter Oren Meir
Released October 2009

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Advertiser: TNUVA
Product/Service: MINI PIREUS BULGARIAN CHEESE
Agency: GITAM BBDO
Date of First Appearance: Oct 5 2009 12:00AM
Entrant Company: GITAM BBDO, Tel Aviv, ISRAEL
Chief Creative Director: Guy Bar (Gitam BBDO)
Creative Director: Danny Yaacobowich (Gitam BBDO)
Copywriter: Oren Meir (Gitam BBDO)
Art Director: Igal Ezra (Gitam BBDO)
Account Executive: Elika Merhavi (Gitam BBDO)
Account Supervisior: Hagai Leeran (Gitam BBDO)
Account Manager: Shaked Benari (Gitam BBDO)
Director of Print Production: Danielle Eshel (Gitam BBDO)
Media placement: Ambient Media - Bus Stations - 05/10/2009

Results and Effectiveness
Results The campaign was on the air for about two weeks and was exposed to hundreds of thousands of people. Items on the radio, the press and on the net brought immediate public awareness and rapidly increased sales pitch.

Creative Execution
Solution: We just decided to do something Big, so we made the smallest bus stop campaign in the world!!! We put dozens of mini bus stops all over the streets and turned the media into the message itself.

Insights, Strategy & the Idea
Tnuva is one of the major cheese manufacturers in Israel. In the last year, Tnuva came up with a new product – pireus mini Bulgarian cheese. Challenge: We were asked to come up with an extraordinary bus stop campaign under the concept "Mini pack". Considering the whole endless "Mini pack" products market, The Challenge was huge.