MARRIAGE MINUTE by Buzzman Paris for GO VOYAGES & XL AIRWAYS

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MARRIAGE MINUTE

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Industry Transport, travel & tourism
Media Promo & PR, Case study
Market France
Agency Buzzman Paris
Art Director Guillaume Ganty
Copywriter Victor Sidoroff
Released March 2010

Credits & Description

Category: Best Use of Social Media Marketing
Advertiser: GO VOYAGES & XL AIRWAYS
Product/Service: TOUR OPERATOR & FLIGHT COMPANY
Agency: BUZZMAN
Date of First Appearance: Mar 4 2010 12:00AM
Entrant Company: BUZZMAN, Paris, FRANCE
Entry URL: http://www.ourcasestudies.fr/mariageminute-uk/
Chief Executive Officer/Creative Director: Georges Mohammed-Chérif (Buzzman)
Art Director: Guillaume Ganty (Buzzman)
Copywriter: Victor Sidoroff (Buzzman)
General Manager: Thomas Granger (Buzzman)
Media placement: Web - Facebook - 04/03/2010

Results and Effectiveness
After 2 weeks: * 12 000 people attempted to get married * 4 succeeded * The application ranks in the top 10 first branded Facebook app in France

Creative Execution
SOLUTION ‘Mariage Minute’, a Facebook application giving the opportunity to web users to win a trip to get married in Vegas with any of their Facebook friends pick up randomly. http://apps.facebook.com/mariage-minute/ To play you have to have at least 35 male friends and 35 female friends.

Insights, Strategy & the Idea
Celebrate and promote the first direct flight Paris-Las Vegas, proposed by the french Tour Operator Go Voyages and the company XL Airways.