True Corporation Public Co. Promo, Case study THE ENDLESS GIVING WALL by Monday

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Industry Charities, Foundations, Volunteers, Organ Donation
Media Promo & PR, Case study
Market Thailand
Agency Monday
Associate Creative Director Trisith Arreevong
Creative Director Passapol Limpisirisan, Wiboon Leepakpreeda
Art Director Sudchana Matkaran
Producer Naiyana Tongmintra
Released February 2012

Credits & Description

Category: Corporate Responsibility
Product/Service: ORGAN DONATION
Agency: MONDAY
Creative Director: Passapol Limpisirisan (Monday)
Creative Director: Wiboon Leepakpreeda (Monday)
Associate Creative Director: Trisith Arreevong (Monday)
Senior Copywriter: Ingkarasm Techotantiphat (Monday)
Art Director: Sudchana Matkaran (Monday)
Producer: Naiyana Tongmintra (Monday)
Media placement: Press Conference - Siam Paragon - 28 February 2012
Media placement: Poster, Tent Card - Siam Paragon, True Shop, Red Cross - 20 February 2012
Media placement: TVC - Free TV, Cable TV - 28 February 2012
Media placement: Leaflet - Siam Paragon, True Shop, Red Cross - 28 February 2012
Media placement: Digital Poster -, - 28 February 2012

Summary of the Campaign
A campaign designed to increase organ donation, which helps and prolongs other people's lives.

The Situation
More than 3,000 organ recipients made us realise that organ donation does not only give new life to the recipient but also happiness to many others as well, such as their father, mother, husband, wife, children, cousin, or friends of the recipients. Not only family members but society and the nation also benefit via human resources, which gives endless happiness to communities.

The Goal
True Corporation collaborates with Red Cross to suggest a campaign to encourage organ donation and help and prolong other people's lives.

The Strategy
We suggested a campaign calling for more organ donations, called 'The Endless Giving', which shows that organ donation was a never ending donation.

We created 'The Endless Giving Wall': 5 walls, 5 organs and 5 stories of endless giving via many Mechanic LCD screens embedded into organ drawings. Each wall will starting playing from the first screen and you can see the recipients talking about their happy lives after they received the organ donated. This expands to the next screen showing their families and other people around the recipient telling the viewer how happy they were to have their loved ones back. It made the audience know that the donation of organs does not only help 1 life but also helps so many other people around that life endlessly.

Documented Results
After the Endless Giving Wall was installed in various places giving more awareness to people of the never ending giving of organ donation, in only 2 months organ donation increased 41% compared with the last year, and continue to rise.